Coach Contributes to New Guerrilla Marketing Book - Guidance and Inspiration a Key Part of Future Bestseller
Tomball, TX (ContentDesk) November 16, 2004 -- The 30th book in the highly popular "Guerrilla Marketing" series arrives in bookstores in early 2005, and The Coach of Success Handler?, LLC, receives acknowledgement from the co-author. ???"Guerrilla Marketing in 30 Days" by Jay Conrad Levinson and Al Lautenslager simplifies marketing into a series of strategic initiatives, and Lautenslager credits David Handler for guidance, inspiration and insight.???"David has a terrific ability to teach in an entertaining and informative way," said Lautenslager. "He has a solid grasp of marketing, and I used some of his ideas to create the ?Guerrilla Marketing in 30 Days' plan." ???One of the most important strategies David believes is that companies don't sell products, customers buy them. Understanding what customers buy is the first step in creating a solid marketing plan.
???"Al and I are always sharing vivid examples of this," said Handler.
"The classic is no one sells eye glasses, customers buy vision. My personal favorite we came up with is no one sells vacations, customers buy dreams."???For more information about Success Handler, contact Kathy Lott at 281.251.3200, or by e-mail at e-mail protected from spam bots. To reach Al Lautenslager, send an e-mail to e-mail protected from spam bots.???Success Handler?, LLC specializes in helping franchisees, franchisors and business owners reach their business and personal goals.????????Al Lautenslager is a certified Guerrilla Marketing Coach, an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur..
Coach Contributes to New Guerrilla Marketing Book - Guidance and Inspiration a Key Part of Future Bestseller
Tomball, TX (ContentDesk) November 16, 2004 -- The 30th book in the highly popular "Guerrilla Marketing" series arrives in bookstores in early 2005, and The Coach of Success Handler?, LLC, receives acknowledgement from the co-author. ???"Guerrilla Marketing in 30 Days" by Jay Conrad Levinson and Al Lautenslager simplifies marketing into a series of strategic initiatives, and Lautenslager credits David Handler for guidance, inspiration and insight.???"David has a terrific ability to teach in an entertaining and informative way," said Lautenslager. "He has a solid grasp of marketing, and I used some of his ideas to create the ?Guerrilla Marketing in 30 Days' plan." ???One of the most important strategies David believes is that companies don't sell products, customers buy them. Understanding what customers buy is the first step in creating a solid marketing plan.
???"Al and I are always sharing vivid examples of this," said Handler.
"The classic is no one sells eye glasses,...
Coach Contributes to New Guerrilla Marketing Book - Guidance and Inspiration a Key Part of Future Bestseller
Glasses > Coach Contributes to New Guerrilla Marketing Book - Guidance and Inspiration a Key Part of Future Bestseller
Strands Jewelry Adds New Style of Eyeglass Chain: The Necklace
MILWAUKEE, WISCONSIN (ContentDesk) November 19, 2003 - In its continuing efforts to meet customer needs and expand its popular line, Strands Jewelry now offers a necklace style eyeglass chain.According to Strands owner Anita Nagurka, "Not everyone likes what we call the ?Original Style,' in which the ends of the chain attach to the temple of the glasses with rubber loops and remain attached while the glasses are being worn.
Some people don't like the distraction of having the chain hanging near their face."In response to customer feedback, the company introduced a shorter style, meant to be worn as a necklace.
The ?Necklace Style' chain features a ring at the bottom into which the glasses are hooked when they're not being worn.
It's another option for people who need to keep a pair of glasses at hand.Even better, the customer isn't limited to wearing the chain this way should she change her mind.
Each end of the chain has an easy-to-use clasp which...
Glasses > Strands Jewelry Adds New Style of Eyeglass Chain: The Necklace
Retirement: Living or Just Existing?
by Barbara Morris, R.Ph.
Are you planning to retire?
If the answer is yes, are you preparing financially? If so, that means you will have enough money to do all the fun things you look forward to doing, instead of having to think twice about the smallest purchase.
And, hopefully, you will plan so well that you will have more than enough money to pay for medical services not covered by insurance or Medicare. Unfortunately, many folks retire thinking, "I won't need as much money anymore." Wrong!
"Old age" is not free. Even if you have taken great care of yourself over the years, the older you get the more maintenance and repair you need and it can be costly.
But a happy retirement takes more than money.
There is something drastically wrong with the way we prepare for retirement. We are encouraged to plan financially, but who is advising us to have a plan to be healthy enough to enjoy the fruit of all the years of...
Glasses > Retirement: Living or Just Existing?
Get Clearer Skin Through Proper Acne Treatment
Acne can be an expensive problem to have, especially if
you are in the habit of buying products that don't seem
to work.
The primary reason acne is so expensive is negligence.
When you have acne, there is no short cut solution to your
problem. It requires discipline and strict adherence to
the guidance.
Acne treatment products will not work if you do not us them
on a regular basis. If you only use them sporadically, you
will not seem consistent results.
Getting clearer skin can be hard work. But putting in that
effort will only benefit you in the long run. The job is
simple enough to understand, but actually adhering to a
daily regimen can be repetitive and inconvienient.
Consult your doctor to get a professional opinion on which
acne treatment products you should use. After you have made
your purchase, you need...
Glasses > Get Clearer Skin Through Proper Acne Treatment
New Shotgun Shell Accessory For Clay Target Shotgun Shooters
Sporting clays, trap, and skeet shooters should all welcome the news that a common problem with shotgun shells has finally been solved.Many trap, sporting clays, and skeet shooters have just about everything they need to pursue their clay target sports: guns, ammo, specialized glasses, etc. But nothing to hold spare shotgun shells.Most shooters only keep twenty-five shells in their pouches?the number it takes to finish a "round" in the clay target game. When there is a "dud", a shotgunner will have to open up a new box of ammo in order to finish.For years, shooters have been limited to overpriced two-shell holders in 12-gauge only. Now there is a new company?shotshellholders.com?that sells hand-made leather holders made just for these extra shotshells. They are made in the U.S.
by competitive shotgun shooters.Shotshellholders.com makes tough, riveted, custom-made shell holders cut from chap leather for 12, 20, 28 gauge and .410 bore shooters. They simply slide over a shooter's...
New Shotgun Shell Accessory For Clay Target Shotgun Shooters
Glasses > New Shotgun Shell Accessory For Clay Target Shotgun Shooters
What Would You Think if I said that You could Overdose on Water?
You would probably think that I was writing a lot of old rubbish, but please stay with me, as I can assure you that it is very possible and there are many cases reported worldwide to back up my statement.A number of medical experts recommend that everyone should drink eight glasses of water per day, which is about two litres. This old chestnut has been pulled out of the fire, so many times over the years, that no one really knows where the recommendation came from in the first place, or what the benefits to your health would be, if you followed this regime.A survey that was sponsored by large companies that sell bottled water, state that everyone should consume between one and a half, to two litres per day, of Natural Mineral Water, of course, makes you think, when they paid for the survey.There is a lot of confusion about how much water should be taken daily, and when you look around, you will see numerous people carrying their water bottles of natural mineral water everywhere, probably...
What Would You Think if I said that You could Overdose on Water?
Glasses > What Would You Think if I said that You could Overdose on Water?